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Summer Promotion
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Fall Promotion
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To introduce the brand and generate buzz, fans were driven to a branded micro site to enter to win concert tickets and meet & greets.
- Print, Radio, Online, and Viral support
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Capitalizing on the excitement of the summer tour, fans were driven to retail locations to buy pears and enter to win a chance to “Pear-up with Honor Society for a Hollywood Experience”
- Print, Radio, Online, and Viral support
- 1744 participating retail locations
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Results
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- 111,643,993 impressions
- 655% ROI
- .90 CPM
- An impactful drive to retail that created growth in a developing market segment and transferred fans’ love of Honor Society to brand loyalty for USA Pears
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Success Driver
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- Utilized Honor Society’s social media platforms in order to activate fans and illicit results
- Register for sweepstakes (online and mail-in)
- Submit contest entries
- Attend special events
- 3,407,538 social media impressions
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