“She makes the best French fries in the world”…...Brian Greenwood

French fries? Really? Of all the testimonials from work associates or contacts she could have used, Tammy chose her husband’s opinion of her French fries? Why, for the love of ketchup?   Because  “at the end of the day” as they say, if you’ve executed multiple tasks for multiple people in addition to handling the daily unexpected, and are still composed and energetic enough to make the best French fries in the world for the family – well, that really says something about execution, skills, and organization…. June Cleaver was an amateur.

Tammy’s early workdays began in management at Cablevision while still studying at Boston University.  Managing employees and clients. At a cable company. Come on, you know you’re impressed.  After a few years “off” to start a family, Tammy returned to the workforce with the Disney Company for the next ten years.  Working her way through the ranks she became the operations manager for the national integrated marketing team.  Involved with every program in some way from inception to finish, Tammy’s experience grew to learn every aspect and detail necessary of huge programs.  She left Disney and struck out on her own as an independent consultant before eagerly joining her old Disney boss, friend, and confidante, Peggy Iafrate, now president of Strega Marketing Group.

Mother of two, wife of one, and friend of many, Tammy brings to the Strega team  twenty years of experience in business, promotions and service. The lifelong combined experience of a cable company,  mom, and Disney has given Tammy both the creative abilities and the no-nonsense business abilities to oversee the operations of a project from start to finish. Oh, and she’s dedicated and has a passion to serve….clients and French fries.
 

As President, Peggy Iafrate leads the Marketing and strategy teams at Strega Marketing Group.  Creative vision, and a rainmaker mentality for her clients fuels her success and passion to deliver.

Before starting SMG Peggy built up the experiential division of Blitz Media, and as VP secured new clients and expanded offerings into social/viral marketing forums. 

During her ten-year career at Disney, Peggy launched Radio Disney stations in Boston, Hartford and Providence, and as Director, managed the stations in the Northeast.  Peggy then developed and ran the Integrated Marketing team, creating and executing national and regional promotions with partners and other Disney companies. 

Peggy served as Marketing Director New England and Director of the Michigan region for Kaplan Educational Centers during a seven-year career there, which included telemarketing systems innovation and new media marketing execution.

Peggy is proud to be a Emerson College alum where she earned her BSSP in Business and Organizational Communications.

Maryann White has more than 10 years experience in client services, providing project management and exceptional customer service to clients from Fortune 500 companies, leading projects in multiple industries including banking, retail, consumer products, education, transportation and health care. Maryann is an accomplished project manager with experience in building and expanding market presence. Her past work at a global analysis firm strengthened her media research, evaluation and analytical skills, which helps her tailor actionable and measurable objectives to each client.

When not at work, Maryann enjoys spending time with her husband Jim and daughter Carlie. As native New Englanders, the whole family enjoys rooting on Boston-area sports teams throughout the year.
 

Ryan is very excited to be part of the Strega team!  After completing his freshman year at Bentley University, Ryan jumped aboard the Strega bandwagon as a marketing intern in May of 2010 by jetting out to Michigan to work on the marketing efforts for The Wannabes starring Savvy.

Ryan is entering his third year at Bentley University, where he majors in Marketing with a concentration in Media Arts and Society.

 Manager of Communications and Ideation at Strega Entertainment Group. In 2008, Kasey created and produced her own series of web shows called “Kasey’s Kitchen”, teaching college students and young professionals how to cook in a pinch and for a penny. Before she was in the kitchen she was behind the microphone hosting “Kasey’s Corner” on Radio Disney in 56 markets nationwide. It was this experience that brought her face to face with the likes of Britney Spears, Beyonce, Jessica Simpson, The Backstreet Boys, 98 Degrees, and many more. Most recently Kasey has taken on the role as Co-Creator and Executive Producer of 'Stir It Up', Strega's first production that is slated for production in Summer 2011. Grenon earned her bachelor’s degree in Broadcast Journalism with a concentration in Television at Emerson College.